Our Story

   

         We trace our prestigious beginnings to the year of 1955, a clothing dynasty that is the embodiment of the culture which largely influenced the vision of the company. It is a vision that took into consideration the historical influences of two generations removed from slavery, while exposed to the throes of the Jim Crow era. Tanner George, born in the late 1930s, descended from a distinguished yet determined Foundational Black American family in rural Mississippi, that possessed a strong acknowledgement of conservative dress with a flare of class. 

 

The youngest child of a Pastor & School Principal, as his father and a School Teacher & Seamstress, as his mother. Tanner was taught like many Americans during the early to mid twentieth century the importance of dressing for success. Being impoverished was no excuse for a lack of maintaining an immaculate appearance and proper attire,  while exemplifying dignity and self-respect.

 

Tanner George went on to incorporate this experience in the mid-1950s as he embarked on the campus of Howard University. Howard students displayed the classy and sophisticated flair of style that had become a staple within the American cultural fabric. Tanner was certainly no exception. He took this and built a concept, that many who followed him throughout his life would begin to incorporate. Thus, the concept of Tanner George & Co. was born. Tanner George & Co., a clothing company is nothing new. It is the reawakening of a classical American style and grace, it is inherent in the need for creativity, as we challenge ourselves to push our brand to newer heights. This is indicative of Tanner George and the eras in which he lived.

 

In the year 2022, Tanner’s grandson Tanner George III., embarked on a journey to take what his grandfather embodied and make it concrete. Thus, Tanner George & Co. was organized and incorporated. Tanner III learned much of the style and fashion industry from his mother and grandfather. While learning how to cultivate businesses from his father and grandfather. Tanner III. has represented these lessons learned and poured them into Tanner George & Co. Today, Tanner George & Co. has become a full luxury “aesthetics company “comprising of impeccable brands that speak to the cultural relevance of America. The company specializes in producing men’s luxury fashion, with formal and semi-formal men’s clothing (Chess), colognes and fragrances (Decorum), and premium cigars (Doucereux). Tanner George & Co. is a company that thrives on organization, innovation, history, and heritage.

 

These four principles are the driving forces that propel Tanner George & Co.  forward as a top tier luxury male aesthetics brand. Tanner George & Co. is a family-owned business, controlled by the Tanner George Corporation. The Family Group is led by Tanner George III. The group continues to build on the legacy of our Founder through the aesthetics brand sector.